* sense of the pace of the film
* Director and cast names etc
* Music - sets the mood and tone of the film (genre)
* Institutional detail - logo of production and distribution comapany
* Setting - give sense of location
* introduce main characters
* Diegetic and non-diegetic sound combination
Classic opening
* Establish
* honed into building
* Long shot of a window
* close up of window into room
* meet the characters
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